Who let the dogs out ?
Supporting the gastronomic startup in a new fast food sales experience. We collaborated from the beginning, working on naming, branding, and the complete implementation of the first commercial location, designed for expansion in Buenos Aires.
With a geometric pop aesthetic and vibrant colors that blend to create clouds of textures, the space features a simple yet visually striking materiality.
SERVICES
Concept / Branding / Interior Design / Furniture Design / Packaging / Signage / Environmental Graphics / Production Management / Manufacturing
INDUSTRY
CREATIVE PROCESS
The dachshund concept and its morphology helped create a simple yet highly memorable logo, designed to make a lasting impression on consumers. The circle serves as the primary shape, from which various form alternatives emerge through its translation. This approach allowed us to develop a palette of geometric shapes that define the brand's identity. The grid acts as a framework to organize these shapes, functioning as a visual alphabet for the brand.
SOLUTION
We designed the naming, branding, and implementation of the brand’s first location, laying the foundation for future expansion. Due to a limited implementation budget, we worked with simple materials and solutions that achieve strong visual impact and differentiation. A small space that stands out through bold shapes and vibrant colors, inviting consumers to engage in a unique dining experience.
SERVICIOS
Concept Design / Diseño Industrial / Packaging Design / Retail Experience
