Tecate: We helped promote one of Mexico’s most renowned beers.
Together with Atípico Agency and Heineken Mexico, we collaborated on multiple campaigns, designing and supporting the development and production of various merchandise product lines, including coolers, speakers, fashion products, accessories, and point-of-sale communication materials.
SERVICES
Branding / Industrial Design / Packaging Design / Prototyping / Production Design
INDUSTRY
CREATIVE PROCESS
We worked alongside the Marketing and Licensing department, understanding both the brand’s and the consumer’s needs. Our focus was on products and accessories that would extend and enhance the consumption experience. We developed multiple product lines based on the brand’s DNA, from concept and product typology to implementation.
SOLUTION
We worked alongside the agency and factories in Mexico and China to achieve the expected quality across different product types, from coolers to fashion accessories.
We also designed promotional materials, packaging, and display stands for points of sale.
SERVICIOS
Concept Design / Diseño Industrial / Packaging Design / Retail Experience
