Gatorade – JUG: A bottle designed for elite athletes
We collaborated with the company Whitesands and Gatorade on a new proposal for the 64 Oz bottle. designed to be incorporated into the company’s hydration system.
The design team sought inspiration in the anatomy of elite athletes, in the sensation of speed, strength and energy. We work from sketch ideas, 3D modeling to prototyping and validation of shapes and sizes.
SOLUTION
The answer to the problem is a product with character that responds to the communication needs of the brand. It allows you to customize it, change colors and textures, adapting to the tastes of the athletes.