To get back together with friends and family, to live the life we knew before.
From the agency Atípico and Diageo Mexico we were summoned to develop new ideas and concepts of exhibition and consumption for JW Black whisky. Based on the “JW 200 years” advertising campaign focused on the celebration and return to reunion with friends and family after the pandemic that affected the world during the year 2020/21.
SERVICES
Concept Design / Industrial Design / Packaging Design / Retail Experience
INDUSTRY
CREATIVE PROCESS
To create the display and collection pieces of consumer products, we conceptualize using morphologies, materialities and textures related to the aerospace universe.
SOLUTION
The answer to the problem is a collection of display products, packaging, and objects for consuming whisky based on the aerospace universe and gatherings with friends and family.
SERVICIOS
Concept Design / Diseño Industrial / Packaging Design / Retail Experience
