Edible Six Pack: A packaging designed to disappear and become one with the earth.
Together with WeBelievers and 6EPR, we designed and prototyped a new beer packaging, presented in 2016 at the Cannes Festival, where it won the Gold Cannes Lion for Product Innovation, showcasing its potential to revolutionize the beverage packaging industry.
Photo and video credits: 6EPR & WeBelievers.
SERVICES
Innovation / Concept Design / Industrial Design / Packaging Design / Prototyping / Production Design / Plastic-Free / Sustainability
INDUSTRY
CREATIVE PROCESS
The beer packaging market needed a radical change. Since the 1960s, plastic rings seemed to be the only solution for six-pack packaging. The main goal was to ensure that the packaging left no trace in the environment after use.
SOLUTION
We worked alongside the agency and factories in Mexico and China to achieve the expected quality across different product types, from coolers to fashion accessories.
We also designed promotional materials, packaging, and display stands for points of sale.
SERVICIOS
Concept Design / Diseño Industrial / Packaging Design / Retail Experience
