Buchanan’s VAP: A second skin that contains and frames the product.
We collaborated with the agency Hitex and DAGEO Latam to design and develop a new VAP (Value Added Pack). We rethought the way the product is presented at the point of sale to align with the brand’s new communication under the slogans ‘Reúnete’ and ‘Estamos en Familia’.
SERVICES
Industrial Design / Packaging Design / Prototyping / Design for Production
INDUSTRY
CREATIVE PROCESS
The concept was clear, frame and showcase the product using elements that highlight the liquid. We used the silhouette of the bottle to transform it into an icon, a window to the Buchanan's world, an invitation to gather with friends and family.
SOLUTION
After several ideas, sketches, tests, and mechanical trials, we successfully launched a packaging aligned with the brand's needs. A package that showcases, contains, and frames the product's silhouette. We highlighted the liquid, its transparency, and the reflections framed within a sober and elegant box. We used the brand's seal to achieve a mechanical closure at the product's opening.
SERVICIOS
Concept Design / Diseño Industrial / Packaging Design / Retail Experience
